About

Maximising the use of digital platforms to reach Portobello's target audience and growth targets

Portobello Institute are a higher education college based in Dublin, Ireland, offering a wide range of higher-level education courses accredited by awarding bodies recognised Globally. Portobello Institute reached out to Wurkhouse as they felt they could be maximising their digital presence more.

We developed a full inbound marketing campaign to boost Search Engine rankings, a paid marketing strategy across all major platforms with KPI’s at each conversion point to support optimization and an organic social media content strategy.After 1 year working together, we embarked on upgrading the current Portobello brand and website to better match their target market.

RESULTS

Our results speak for themselves

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Site traffic increase last year compared to previous year
20.42%
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Qualified Leads generated last year compared to previous year
43.27%
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Increase in organic traffic last year compared to previous year
24.79%
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Increase in revenue, last year compared to previous year
37.01%
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Challenge

What the client needed help with?

  • Growth across all digital platforms and mediums
  • Increase in traffic, leads and revenue generated through digital platforms
  • Improved marketing and sales processes with KPI’s
  • Marketing strategy development, implementation, and support
  • Measurement and optimization of marketing campaigns

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Mobile view & brand elements
Solution

The solution put together and small idea of how we did it

Portobello Institute reached out to Wurkhouse as they felt they could be maximising their digital presence more. We developed a full inbound marketing campaign to boost Search Engine rankings, a paid marketing strategy across all major platforms with KPI’s at each conversion point to support optimization and an organic social media content strategy.

After 1 year working together, we embarked on upgrading the current Portobello brand and website to better match their target market. Following redesign, we noticed marked improvement on conversion rates. We implemented the HubSpot software to help manage the marketing and sales processes. This helped us to measure performance much more accurately as well as better understand how to optimize future campaigns. We integrated HubSpot with Portobello’s database via a custom API.

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Brochure
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Brochure content detail
Feedback

What our clients said

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We are working with the team in Wurkhouse for a year now and they have become an integral part of our marketing strategy. The team are experts in the area of digital marketing and website strategy. They are always available to answer and support our teams with any queries we have. The digital marketing projects we have completed to date with Wurkhouse has supported us to improve our brand awareness. This has resulted in increasing our student numbers both at home and unexpectedly from overseas too. As the global student marketplace has been opened up to us by the team in Wurkhouse, we are now building a new website with them - our future is very exciting and in large part, this is down to the work and results we have achieved with the team in Wurkhouse. I can highly recommend Paul, Andy, Michaela and all the Wurkhouse team to offer innovative, competitive and complete solutions for any business seeking to outsource their digital design and marketing activity.

Rebekah Lyons, Portobello Institute
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Services

The list of services we carried out

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SEO and Inbound Marketing Strategy development and implementation
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Website design and development
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Paid Ads strategy, management, and optimization
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HubSpot onboarding, training, and management
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Organic social strategy and content
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API development HubSpot and data base
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Brand refresh

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