Clearer Group Case Study

What is the Project about?

Clearer Group is the holding group of a portfolio of brands within the bottled drinks industry. Building on from Wurkhouse’s current relationship with this portfolio of brands. Clearer Group came to Wurkhouse for two projects, creating the Clearer Group brand and building a website to showcase the portfolio & tell the Clearer Group story.

Wurkhouse set out to create a Clearer Group logo that incorporated of elements of the portfolio brands, Clearer Water, Clearer Twist, Soilèir Packing & Distribution and RUSA Foundation to demonstrate the connection with them. Therefore, the Clearer Group logo featured both a water droplet and a stag, which are prominent across the portfolio brand logos.

Once the logo was created a clear set of brand guidelines were developed. These guidelines were the cornerstone of the Clearer Group website and meant the team were clear with how they should showcase and present the brand across the website.

The website was also developed to clearly communicating Clearer Group’s story, aims and values. It also offers users the chance to find out more about the portfolio brands and easily link to their respective websites.

The end result was Wurkhouse creating a clear and distinct brand that also showed its connection to Clearer Group’s portfolio brands. Then a set of guidelines that set out how to apply and communicate the new brand. This laid the foundation of the new website that showcased Clearer Group and its portfolio of brands.

We are working with the team in Wurkhouse for a year now and they have become an integral part of our marketing strategy. The team are experts in the area of digital marketing and website strategy. They are always available to answer and support our teams with any queries we have. The digital marketing projects we have completed to date with Wurkhouse has supported us to improve our brand awareness. This has resulted in increasing our student numbers both at home and unexpectedly from overseas too. As the global student marketplace has been opened up to us by the team in Wurkhouse, we are now building a new website with them - our future is very exciting and in large part, this is down to the work and results we have achieved with the team in Wurkhouse. I can highly recommend Paul, Andy, Michaela and all the Wurkhouse team to offer innovative, competitive and complete solutions for any business seeking to outsource their digital design and marketing activity.

Rebekah Lyons, Portobello Institute