What is the Project about?

Clearer Water is a premium water solution, bottled on-site at a thriving factory in Larne town. Clearer Water is a social-impact company, that provides employment and training opportunities to individuals with learning disabilities. Clearer Water prides itself on its commitment to the environment and corporate social responsibility, and was recently named one of the Top 200 most ethical companies and brands by The Good Shopping Guide.

The challenge

Clearer Water originally came to Wurkhouse seeking a refresh of the bottle water labels, to fit the companies’ values and reflect the brands premium image.
Wurkhouse created a concept that encompassed a minimalism, premium feel while still standing out in a competitive sector. Wurkhouse worked alongside the production company to ensure the labels were delivered in a timely manner as there was a quick turnaround for the brand refresh.
After working together on the label design and refresh, Clearer Water made the decision to continue to work with Wurkhouse. The relationship has thrived ever since with Wurkhouse working on a wide range of projects from redesigning their website to designing the logo and assets for the sponsorship of the Clearer Water Irish Cup.

The solution

Clearer Water’s overarching goal was to create brand awareness and grow the social following across all channels. Wurkhouse created a marketing strategy that was focused around three core pillars for Clearer Water. This was also incorporated into their brand guidelines meaning Wurkhouse could create of a range of content including social graphics & animations along with marketing materials for events & sales meetings that encompassed the values of Clearer Water.

Designed & developed a brand new look for Clearer Water’s bottles

Full website update & brand refresh

Creation of assets including booklets, flyers & collateral required for networking events

Content strategy and social media organic content creation

Management of all social media channels including LinkedIn, Facebook, X, Instagram and TikTok

Continued website support that is aligned with the marketing

Created artwork and advertorials for paid media activities

Launched new partnership & sponsorships including Northern Ireland Football Team Hydration Partners and Irish Cup sponsorship

Account management and management of communications between collaborators and sponsors

We are working with the team in Wurkhouse for a year now and they have become an integral part of our marketing strategy. The team are experts in the area of digital marketing and website strategy. They are always available to answer and support our teams with any queries we have. The digital marketing projects we have completed to date with Wurkhouse has supported us to improve our brand awareness. This has resulted in increasing our student numbers both at home and unexpectedly from overseas too. As the global student marketplace has been opened up to us by the team in Wurkhouse, we are now building a new website with them - our future is very exciting and in large part, this is down to the work and results we have achieved with the team in Wurkhouse. I can highly recommend Paul, Andy, Michaela and all the Wurkhouse team to offer innovative, competitive and complete solutions for any business seeking to outsource their digital design and marketing activity.

Rebekah Lyons, Portobello Institute

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