Clearer Water Case Study

The Case

Clearer Water

Clearer Water is a premium water solution, bottled on-site at a thriving factory in Larne town. Clearer Water is a social-impact company, that provides employment and training opportunities to individuals with learning disabilities. Clearer Water prides itself on its commitment to the environment and corporate social responsibility, and was recently named one of the Top 200 most ethical companies and brands by The Good Shopping Guide.

Challenge

What the client needed help with?

Clearer Water originally came to Wurkhouse seeking a refresh of the bottle water labels, to fit the companies’ values and reflect the brands premium image.
Wurkhouse created a concept that encompassed a minimalism, premium feel while still standing out in a competitive sector. Wurkhouse worked alongside the production company to ensure the labels were delivered in a timely manner as there was a quick turnaround for the brand refresh.
After working together on the label design and refresh, Clearer Water made the decision to continue to work with Wurkhouse. The relationship has thrived ever since with Wurkhouse working on a wide range of projects from redesigning their website to designing the logo and assets for the sponsorship of the Clearer Water Irish Cup.

Solution

The solution put together and small idea of how we did it

Clearer Water’s overarching goal was to create brand awareness and grow the social following across all channels. Wurkhouse created a marketing strategy that was focused around three core pillars for Clearer Water. This was also incorporated into their brand guidelines meaning Wurkhouse could create of a range of content including social graphics & animations along with marketing materials for events & sales meetings that encompassed the values of Clearer Water.