Clearer Twist Case Study

The Case

Unlike any mixer on the market

Clearer Twist is a range of premium mixers that are created using a high Alkaline water with a pH of 9.4 meaning they are naturally low sugar and low calorie. They came to Wurkhouse looking create and develop the brand ahead of its launch to market. Wurkhouse then created a vibrant brand that stood out versus the rest of the market but also clearly demonstrated the companies’ values. This was then implemented across all elements of the brand including the packaging, website and social communications.

Solution

The solution put together and small idea of how we done it.

After building a strong and successful working relationship with Clearer Group on previous projects, approached Wurkhouse to spearhead the development and launch of their latest brand, Clearer Twist. Following a comprehensive analysis of the mixer market, our mission was to craft a brand that not only aligned with Clearer Group's core values but also truly set itself apart from the competition.

We then created a brand that represented the uniqueness of the product versus the rest of the market whilst maintaining a premium aesthetic. We encapsulated this when creating the brand guidelines & story. Then we implemented this across all brand assetsand touchpoints to deliver consistent visuals and messaging that clearly demonstrated the brand to the end user.