Sliding Robes

Sliding Robes Into Online Sales

SlidingRobesDirect.com is a family owned business based in Northern Ireland who manufacturer sliding wardrobes and storage solutions for the UK and Irish market.

Our relationship began before the birth of SlidingRobesDirect.com, when the business was solely a ‘kitchen fitting service’. With the ambition to move into nationwide furniture sales, we were commissioned to undertake their digital transformation.

Sliding robes direct NI

What we did

Branding, web design, ecommerce

SlidingRobesDirect.com required an identity with a digital presence and a solution that would allow their customers to shop and order online. As part of their digital transformation, our focus was on branding, design and the creation of an ecommerce platform that was customised to to fit their specific needs.

One particular functional requirement for customers to have the ability to design their own storage space, brought about the development of an innovative website feature; The “design tool” allows users to input their specific measurements and design their own storage space, inside and out, using a clever drop-and-drag function. This CAD-like feature means customers can see exactly how their wardrobe will look before they buy.

Sliding robes direct mobile
Sliding robes direct

Over 2.5k

organic website visitors per month

Over £1M

in website sales

RESULTS

We delivered an entirely bespoke solution, providing SlidingRobesDirect.com access both a B2B and B2C market. From humble beginnings, to a national supplier surpassing £1M in online sales, Wurkhouse is proud to have been alongside SlidingRobesDirect.com throughout their digital journey.