Powering up a worldwide brand
E+I Engineering is the largest electrical switchgear manufacturer in the UK & Ireland, offering unique in-house integrated power solutions tailored specifically to client’s requirements.
With a mission for global expansion, a digital marketing strategy encompassing website redesign and inbound marketing was the perfect fit.
What we did
Inbound marketing, website design, graphic design
Without their own in-house marketing team, we were able to provide E+I with our team of experts, with the ambition of increasing website traffic, improving the quality of leads and growing sales.
Keyword-rich blogs, appealing downloadable content and lead nurturing emails, all contributed to a vast increase in site traffic, and an abundance of new prospects. By generating valuable, targeted content, E+I Engineering have become an industry thought leader as well as becoming a well positioned player in the global electrical engineering market.
Increased website & blog traffic
Increased visits from email
Increased leads over 6 months
A complete website overhaul brought about navigation upgrades, a fresh new design, improved visitor flow and the incorporation of SMART content. This new UX, coupled with bespoke inbound marketing, allowed users to naturally filter through E+I’s sales funnel, smoothly transitioning from curious visitors into engaged prospects.
To complement E+I’s sharp online presence, we created branded collateral for distribution at trade shows and to prospective customers.