Making a Revolution in banking Clear
ClearBank© is the UK’s first new clearing bank in more than 250 years. Based in London, it plans to create a new level of open competition and transparency within the UK financial services marketplace.
As a relatively new company, ClearBank approached us with the objective of creating a visual medium which portrayed their mission clearly and effectively for use at their launch event and for their website.
What we did
Design, Animation, Video
The challenge was to deliver a complex message in a simplified approach that was easy to digest. Not the most straightforward of subjects, clearing banks could confuse even some of the most renowned financial and banking journalists; Deciding how to clearly deliver such a complex message was somewhat of a challenge.
After much deliberation, research and multiple proofs, we successfully delivered an animated video that clearly demonstrated what their business was about in a creative and professional way.
The video was exhibited at ClearBank’s launch event and now occupies a prime spot on their website where it continues to garner views.
View the Animation
So you know, we think your animation work is outstanding – thank you!
Nick Ogden, Executive Chairman, ClearBank