The project began with a strategic renaming exercise, transitioning the business from RevOps Consulting to ROC. This shorter, more confident name improved memorability, strengthened market positioning, and helped the brand stand out in a competitive consultancy landscape.
From there, Wurkhouse defined a full brand strategy, including mission and vision, core goals, unique selling propositions, brand story, tone of voice, and archetype. This strategic foundation informed all subsequent visual and creative decisions.
The visual identity was built around the concept of “Structured Flexibility.” A grid-based system was developed to represent interconnected systems of expertise and process alignment. Rather than being rigid, the grid system was designed to bend and adapt, symbolising ROC’s ability to flex around client needs while maintaining structure and control.
The logo was designed with a technical, confident aesthetic using a clean sans serif typeface with light, wide letterforms to communicate clarity and expertise. The icon brings together the letters R, O, and C into a unified block structure, symbolising a connected system operating in sync. This three-dimensional block represents how individual components combine to form a stronger, more powerful whole.
The new ROC brand delivers a confident, modern identity that reflects both strategic depth and operational agility. The repositioning successfully strengthens credibility with senior stakeholders while maintaining strong appeal to entrepreneurial, growth-focused organisations. The result is a distinctive brand system built for long-term scalability and market differentiation.
We came to Wurkhouse with a loose brief: rename the business (but weren't sure to what at the time), refresh the brand, and migrate our site from Framer to HubSpot CMS. Less than 6 months later and we have an identity we love and an incredible website we didn't think were possible at our budget.
I really enjoyed their discovery process. They sent structured pre-call docs, brought the right people to the kick-offs, and asked questions that shaped the work (which kept changing as I wasn't aware of how much I didn't know the answer to).
The rebrief they produced showed they'd absorbed everything about our brand: positioning, audience, tone of voice, competitors etc. From there the process was well-structured: naming workshop, brand visual options (presented live in Figma, three styles, narrowed to one based on clear feedback), wireframes with content templates, then Hi-Fi designs. The Hi-Fis landed the night before St Patrick's Day because they didn't want to cause a delay and it meant we had a long weekend to review!
Account management was clean throughout. I was the bottleneck on content at points and they chased without being annoying, as I was impacting their timeline. Wurkhouse are an excellent fit if you have a real brand problem and are prepared to participate in solving it. Not a template-and-logo operation. Thank you team.
Lewis Chawko, Founder, ROC
