Powertranz Case Study

Building a Bold New Identity for Powertranz

Powertranz is a multicurrency payment gateway providing secure credit and debit card processing, online customer authentication, and fraud management solutions. Formerly known as First Atlantic Commerce, the business partnered with Wurkhouse to deliver a full rebrand and a complete rebuild of its website using HubSpot CMS.

Powertranz required a modern, cohesive brand identity to support its transition from First Atlantic Commerce. Alongside this, they needed a new website that clearly communicated their full suite of services to key audiences, while improving user experience and aligning with their positioning as a forward-thinking fintech provider.

Our Approach

Wurkhouse developed a new brand identity for Powertranz that reflects both the reliability of financial services and the innovation of technology. The visual direction combined fresh, modern design principles with vivid colours commonly associated with banking, software, and fintech. These were enhanced with vibrant gradients inspired by the Caribbean and South American regions where Powertranz operates, creating a distinctive and memorable brand presence.

In parallel, we designed and built a new website within HubSpot CMS. The site was structured with improved UI and UX to better showcase Powertranz’s capabilities, making it easier for users to understand their offerings and navigate key information.

Full brand creation under the new Powertranz identity

Comprehensive brand guidelines to ensure consistency across all touchpoints

Development of brand collateral aligned with the new visual style

Design and build of a new website in HubSpot CMS

Creation of social media graphics to support ongoing marketing efforts

We are working with the team in Wurkhouse for a year now and they have become an integral part of our marketing strategy. The team are experts in the area of digital marketing and website strategy. They are always available to answer and support our teams with any queries we have. The digital marketing projects we have completed to date with Wurkhouse has supported us to improve our brand awareness. This has resulted in increasing our student numbers both at home and unexpectedly from overseas too. As the global student marketplace has been opened up to us by the team in Wurkhouse, we are now building a new website with them - our future is very exciting and in large part, this is down to the work and results we have achieved with the team in Wurkhouse. I can highly recommend Paul, Andy, Michaela and all the Wurkhouse team to offer innovative, competitive and complete solutions for any business seeking to outsource their digital design and marketing activity.

Rebekah Lyons, Portobello Institute

What our clients thought

We highly recommend Wurkhouse for branding, logo and creative development. Their team, led by Eva played a pivotal role in launching our Mossco kitchen, bar, and cafe at Travelodge Plus Dublin City Centre. From initial concepts to logo design to branding guidelines to final assets, their attention to detail and creative suggestions were exceptional. Client services provided by Hannah is excellent. We're delighted with the results and continue to work with them ongoing for mossco.ie and our restaurant.

David (Marketing Manager – Travelodge Plus Dublin City Centre)

Franklins

Clearer Group

Clearer Water

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What our clients said