The Case

What was the biggest challenge or the biggest success?

Travelodge had been in the process of building a new hotel in central Dublin and the heart of the new opening was in their new restaurant Mossco. We had the exciting task of creating the visual identity for Mossco. From finalising logo designs and producing brand guidelines to all the branded bits and bobs of a restaurant, which were reflected in the multiple menus, aprons, take-away packaging, flyer, pop-up stands and internal and external signage just to name a few.

Breakfast menu
Drinks menu
Logo detail

What the client needed help with?

  • Creating a cohesive brand identity that portrays a premium, yet fresh feel for a 4-star venue and is reflective of its quirky interior style
  • Being relevant as a café, lunch and daytime location with an outdoor terrace and also a bar and restaurant for a night out
  • Brand and marketing designs to be implemented across clothing, signage and restaurant print collateral, ads and animated banners

Mojito recipe

The solution put together and small idea of how we done it.

Wurkhouse were involved in this project from the very early days. We worked closely with the Interior Designer and the Travelodge marketing team, which was crucial to understanding the vision and plans for the restaurant - yet to be build - and the envisioned future guests.

We developed a look & feel for the brand which took inspiration from distinctive features of the restaurants interior design, as seen on fabrics, carpets, lights, seating areas or tiles and combined it with illustrations of moss plants reflective of the restaurant’s name, the street it sits on and the chef’s devotion to fresh food. After offering a variety of initial concepts, a clear route was chosen together with the Travelodge marketing team and the brand rolled out across print materials, digital designs and signage.

Apron & Name badge
Take-out paper bags

What our clients said


What our clients said


We highly recommend Wurkhouse for branding, logo and creative development. Their team, led by Eva played a pivotal role in launching our Mossco kitchen, bar, and cafe at Travelodge Plus Dublin City Centre. From initial concepts to logo design to branding guidelines to final assets, their attention to detail and creative suggestions were exceptional. Client services provided by Hannah is excellent. We're delighted with the results and continue to work with them ongoing for and our restaurant.

David (Marketing Manager – Travelodge Plus Dublin City Centre)
Outdoor signage
Outdoor A-frame board

The list of services we carried out


Discovery session and concept presentations


Logo suite


Visual identity with illustrative elements, brand story and guidelines


Website support that is aligned with the marketing


Designs menus, take-away packaging, brochures, flyers, internal and external signage and window graphics, uniforms and name badges


Google Advertising strategy, copy, implementation, management and optimisation


Produce marketing assets including pop up banners and flyers for the launch event


Design and create adverts for printed maps


Provide ongoing support if any further branded items were required

Brand guide

Our wurk speaks for itself

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