Wurkhouse
mossco_hero

Corporate Design. Brand Strategy. Digital Advertising

Mossco

What is the Project about?

Travelodge had been in the process of building a new hotel in central Dublin and the heart of the new opening was in their new restaurant Mossco. We had the exciting task of creating the visual identity for Mossco. From finalising logo designs and producing brand guidelines to all the branded bits and bobs of a restaurant, which were reflected in the multiple menus, aprons, take-away packaging, flyer, pop-up stands and internal and external signage just to name a few.
Mojito recipe

The challenge

  • Creating a cohesive brand identity that portrays a premium, yet fresh feel for a 4-star venue and is reflective of its quirky interior style
  • Being relevant as a café, lunch and daytime location with an outdoor terrace and also a bar and restaurant for a night out
  • Brand and marketing designs to be implemented across clothing, signage and restaurant print collateral, ads and animated banners
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Brand guide
mossco_drinks-menu
Drinks menu
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Logo detail

The solution

Wurkhouse were involved in this project from the very early days. We worked closely with the Interior Designer and the Travelodge marketing team, which was crucial to understanding the vision and plans for the restaurant - yet to be build - and the envisioned future guests.

We developed a look & feel for the brand which took inspiration from distinctive features of the restaurants interior design, as seen on fabrics, carpets, lights, seating areas or tiles and combined it with illustrations of moss plants reflective of the restaurant’s name, the street it sits on and the chef’s devotion to fresh food. After offering a variety of initial concepts, a clear route was chosen together with the Travelodge marketing team and the brand rolled out across print materials, digital designs and signage.

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Apron & Name badge
mossco_take-out-paper-bags
Take-out paper bags

Services carried out

Discovery session and concept presentations

Logo suite

Visual identity with illustrative elements, brand story and guidelines

Website support that is aligned with the marketing

Designs menus, take-away packaging, brochures, flyers, internal and external signage and window graphics, uniforms and name badges

Google Advertising strategy, copy, implementation, management and optimisation

Produce marketing assets including pop up banners and flyers for the launch event

Design and create adverts for printed maps

Provide ongoing support if any further branded items were required

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Outdoor A-frame board
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Napkin
mossco_breakfast-menu
Breakfast menu
Feedback

What our clients said

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We are working with the team in Wurkhouse for a year now and they have become an integral part of our marketing strategy. The team are experts in the area of digital marketing and website strategy. They are always available to answer and support our teams with any queries we have. The digital marketing projects we have completed to date with Wurkhouse has supported us to improve our brand awareness. This has resulted in increasing our student numbers both at home and unexpectedly from overseas too. As the global student marketplace has been opened up to us by the team in Wurkhouse, we are now building a new website with them - our future is very exciting and in large part, this is down to the work and results we have achieved with the team in Wurkhouse. I can highly recommend Paul, Andy, Michaela and all the Wurkhouse team to offer innovative, competitive and complete solutions for any business seeking to outsource their digital design and marketing activity. 
Rebekah Lyons, Portobello Institute
Outdoor signage
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What our clients thought

We highly recommend Wurkhouse for branding, logo and creative development. Their team, led by Eva played a pivotal role in launching our Mossco kitchen, bar, and cafe at Travelodge Plus Dublin City Centre. From initial concepts to logo design to branding guidelines to final assets, their attention to detail and creative suggestions were exceptional. Client services provided by Hannah is excellent. We're delighted with the results and continue to work with them ongoing for mossco.ie and our restaurant.

David (Marketing Manager – Travelodge Plus Dublin City Centre)

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