Halocare Group Case Study

The Case

How did we change the world for this client? What was the biggest challenge or the biggest success?

HaloCare is a health-tech company based in County Carlow, Ireland that specialise in Assistive Technology for independent living. They offer clients a holistic approach to healthcare, adopting the latest technology and have developed an in house ‘Care Hub’ which provides 24/7 365 days a year care to its clients.

Challenge

What the client needed help with?

The Healthtech market is highly competitive, as a relatively new start-up, HaloCare originally reached out to Wurkhouse to support with their creation of a new website using the HubSpot CMS that would support with brand awareness and education around Assistive Technology. We worked alongside HaloCare for 3 months, creating engaging copy that concisely informed the audience on the power of HaloCare and how the company was at the forefront on innovation in the health sector.

UX and UI was taken into careful consideration at every stage of the HaloCare website journey, to ensure the site met accessibility guidelines within the health sector.

HaloCare were delighted with the website and ultimately decided to have Wurkhouse come onboard to support the in-house marketing team after the creation of the website.

Solution

The solution put together and small idea of how we did it

HaloCare’s main goals in the first year was to raise brand awareness and generate new contacts. Wurkhouse put together a full inbound campaign which consisted of paid social advertising, email nurturing, content marketing and organic social management. We created several new assets including PDF Guides, Brochures and a 2D Animation to generate new leads for HaloCare.

HaloCare also provided a full SEO service including on-site and offsite optimization which has resulted in HaloCare ranking number 1 across a number of their preferred keyterms.

We are working with the team in Wurkhouse for a year now and they have become an integral part of our marketing strategy. The team are experts in the area of digital marketing and website strategy. They are always available to answer and support our teams with any queries we have. The digital marketing projects we have completed to date with Wurkhouse has supported us to improve our brand awareness. This has resulted in increasing our student numbers both at home and unexpectedly from overseas too. As the global student marketplace has been opened up to us by the team in Wurkhouse, we are now building a new website with them - our future is very exciting and in large part, this is down to the work and results we have achieved with the team in Wurkhouse. I can highly recommend Paul, Andy, Michaela and all the Wurkhouse team to offer innovative, competitive and complete solutions for any business seeking to outsource their digital design and marketing activity.

Rebekah Lyons, Portobello Institute

All onsite and offsite SEO activities

Content strategy and blog creation

Social Media organic content creation

Website support that is aligned with the marketing

Conversion Rate Optimisation

Google Advertising strategy, copy, implementation, management and optimisation

LinkedIn advertising strategy, creation (copy and graphics), management and optimisation

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Portobello

Driving digital growth and improving marketing strategies

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Halocare

Crafting an accessible, UX and UI-focused website for healthtech

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How did we change the world for this client? What was the biggest challenge or the biggest success?

What the client needed help with?

The solution put together and small idea of how we did it

What our clients said

The list of services we carried out

Our wurk speaks for itself

Clearer Twist

Portobello

Halocare

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