Wurkhouse
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Digital Development. HubSpot CMS. Brand Strategy

Halocare

What is the Project about?

HaloCare, is a health-tech company that specialises in assistive technology for independent living. As part of their ongoing relationship with Wurkhouse, they wanted to make their website more accessible with the aim to meeting the international Web Content Accessibility Guidelines (WCAG) 2.0 AA standards.  
 
In order to do this Wurkhouse conducted a full user experience and user interface review of their website. This was to not only improve the accessibility of the website to the highest standard but also improve the useability of the website. 
 
Once the audit was complete a full report was produced and then presented to HaloCare these recommendations included: 

  • Improving colour contrasts between text and backgrounds to make pages more readable
  • Improving gradients on CTA buttons to make more readable
  • Make text left aligned instead of centred for easier readability of pages
  • Optimise line spacing for easier readability of pages
  • Ensure all videos have subtitles and VO 

    After the user experience and user interface report was presented an action plan was created and the recommendations of the report were implemented as part of a refresh of the website. The implementation of these changes led to HaloCare’s website meeting the international Web Content Accessibility Guidelines (WCAG) 2.0 AA standards and having a best practice accessible website. 
Halocare Audit

The challenge

The Healthtech market is highly competitive, as a relatively new start-up, HaloCare originally reached out to Wurkhouse to support with their creation of a new website using the HubSpot CMS that would support with brand awareness and education around Assistive Technology. We worked alongside HaloCare for 3 months, creating engaging copy that concisely informed the audience on the power of HaloCare and how the company was at the forefront on innovation in the health sector.

UX and UI was taken into careful consideration at every stage of the HaloCare website journey, to ensure the site met accessibility guidelines within the health sector.

HaloCare were delighted with the website and ultimately decided to have Wurkhouse come onboard to support the in-house marketing team after the creation of the website.
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Visual
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Visual

The solution

Wurkhouse were involved in this project from the very early days. We worked closely with the Interior Designer and the Travelodge marketing team, which was crucial to understanding the vision and plans for the restaurant - yet to be build - and the envisioned future guests.

We developed a look & feel for the brand which took inspiration from distinctive features of the restaurants interior design, as seen on fabrics, carpets, lights, seating areas or tiles and combined it with illustrations of moss plants reflective of the restaurant’s name, the street it sits on and the chef’s devotion to fresh food. After offering a variety of initial concepts, a clear route was chosen together with the Travelodge marketing team and the brand rolled out across print materials, digital designs and signage.

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Halocare Icons

Services carried out

All onsite and offsite SEO activities

Content strategy and blog creation
Social Media organic content creation

Website support that is aligned with the marketing

Conversion Rate Optimisation

Google Advertising strategy, copy, implementation, management and optimisation

LinkedIn advertising strategy, creation (copy and graphics), management and optimisation

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Social posts
Feedback

What our clients said

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We are working with the team in Wurkhouse for a year now and they have become an integral part of our marketing strategy. The team are experts in the area of digital marketing and website strategy. They are always available to answer and support our teams with any queries we have. The digital marketing projects we have completed to date with Wurkhouse has supported us to improve our brand awareness. This has resulted in increasing our student numbers both at home and unexpectedly from overseas too. As the global student marketplace has been opened up to us by the team in Wurkhouse, we are now building a new website with them - our future is very exciting and in large part, this is down to the work and results we have achieved with the team in Wurkhouse. I can highly recommend Paul, Andy, Michaela and all the Wurkhouse team to offer innovative, competitive and complete solutions for any business seeking to outsource their digital design and marketing activity. 
Rebekah Lyons, Portobello Institute
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What our clients thought

We highly recommend Wurkhouse for branding, logo and creative development. Their team, led by Eva played a pivotal role in launching our Mossco kitchen, bar, and cafe at Travelodge Plus Dublin City Centre. From initial concepts to logo design to branding guidelines to final assets, their attention to detail and creative suggestions were exceptional. Client services provided by Hannah is excellent. We're delighted with the results and continue to work with them ongoing for mossco.ie and our restaurant.

David (Marketing Manager – Travelodge Plus Dublin City Centre)

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