Everstead Case Study

Simplifying Complexity Through Brand and UX Design

Everstead is a provider of digital and offline point-of-sale solutions, supporting businesses across a range of sectors. Working in partnership with Moreish Marketing and Fogarty & Patchett, Wurkhouse was appointed to refine the Everstead brand, rebuild the website within HubSpot CMS, and implement HubSpot lead management processes.

Everstead required a more refined and versatile brand identity that could effectively represent the wide variety of industries and customer needs they support. The business also needed a new HubSpot CMS website that clearly communicated its offering to both suppliers and customers, while ensuring all incoming leads were captured and managed efficiently within HubSpot.

Our Approach

Wurkhouse evolved the Everstead brand by softening key visual elements, including the logo icon, colour palette, and overall design tone. The updated identity introduced a more balanced and gender-neutral feel while maintaining a professional and trustworthy presence.

A key consideration throughout the project was ensuring the brand could comfortably span a broad range of sectors and customer journeys — from sensitive financial solutions such as funeral loans to more aspirational services like home improvements. The refreshed visual approach created a flexible brand system capable of supporting this diversity.

We further developed the brand by defining a consistent icon style, introducing imagery tailored to Everstead’s two key audiences — suppliers and customers — and creating supporting graphic elements alongside a mini brand guide to ensure consistency across future communications.

Alongside the brand work, Wurkhouse rebuilt the website within HubSpot CMS and implemented workflows to ensure all enquiries and leads were automatically captured and routed into HubSpot for efficient follow-up by the sales team.

We are working with the team in Wurkhouse for a year now and they have become an integral part of our marketing strategy. The team are experts in the area of digital marketing and website strategy. They are always available to answer and support our teams with any queries we have. The digital marketing projects we have completed to date with Wurkhouse has supported us to improve our brand awareness. This has resulted in increasing our student numbers both at home and unexpectedly from overseas too. As the global student marketplace has been opened up to us by the team in Wurkhouse, we are now building a new website with them - our future is very exciting and in large part, this is down to the work and results we have achieved with the team in Wurkhouse. I can highly recommend Paul, Andy, Michaela and all the Wurkhouse team to offer innovative, competitive and complete solutions for any business seeking to outsource their digital design and marketing activity.

Rebekah Lyons, Portobello Institute

What our clients thought

We highly recommend Wurkhouse for branding, logo and creative development. Their team, led by Eva played a pivotal role in launching our Mossco kitchen, bar, and cafe at Travelodge Plus Dublin City Centre. From initial concepts to logo design to branding guidelines to final assets, their attention to detail and creative suggestions were exceptional. Client services provided by Hannah is excellent. We're delighted with the results and continue to work with them ongoing for mossco.ie and our restaurant.

David (Marketing Manager – Travelodge Plus Dublin City Centre)

Franklins

Clearer Group

Clearer Water

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What our clients said