Wurkhouse
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BRanding. Visual identity. Digital advertising
ClyBaun Hotel
From Irish wild flower 4-star hotel
Tifco Hotel Group gave the Clybaun Hotel a full refurb and needed a brand to match its elegant new identity — luxurious, family-friendly, and unmistakably Irish. Taking the client's initial logo concept, we refined an illustration rooted in the hotel's name — clybaun, meaning white heather, a wildflower enchanting seaside walks — gave the typography an Irish flair, and built out a full identity system with bespoke illustrations, a rich, natural colour palette, and a sibling brand for The Courtyard restaurant.
External totem design
The outcome

From hotel collateral design to wayfinding signage guidance, we brought the whole brand to life in context — flexible enough for a family weekend away, polished enough for a 4-star stay. It's a brand with real roots in place, personality sown in from the start that feels at once warm and premium, playful and polished, and has plenty of room to grow. We also provided design guidance so the team could take it forward with confidence.

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Brand guide covering the whole brand family of the Clybaun Hotel Galway and The Courtyard Restaurant
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Design suggestions for social media posts
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Key card and wallet design
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Clybaun hotel branded coffee cups, take-out bag & loyalty card
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Brand guide covering the whole brand family of the Clybaun Hotel Galway and The Courtyard Restaurant
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Outdoor signage
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Hotel entrance
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Toiletries
Services carried out
    Logo refinement
    Creation of full visual brand identity
    Brand guide
    Design of hotel signage
    Menu design
Feedback

What our clients said

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We are working with the team in Wurkhouse for a year now and they have become an integral part of our marketing strategy. The team are experts in the area of digital marketing and website strategy. They are always available to answer and support our teams with any queries we have. The digital marketing projects we have completed to date with Wurkhouse has supported us to improve our brand awareness. This has resulted in increasing our student numbers both at home and unexpectedly from overseas too. As the global student marketplace has been opened up to us by the team in Wurkhouse, we are now building a new website with them - our future is very exciting and in large part, this is down to the work and results we have achieved with the team in Wurkhouse. I can highly recommend Paul, Andy, Michaela and all the Wurkhouse team to offer innovative, competitive and complete solutions for any business seeking to outsource their digital design and marketing activity. 
Rebekah Lyons, Portobello Institute
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What our clients thought

We highly recommend Wurkhouse for branding, logo and creative development. Their team, led by Eva played a pivotal role in launching our Mossco kitchen, bar, and cafe at Travelodge Plus Dublin City Centre. From initial concepts to logo design to branding guidelines to final assets, their attention to detail and creative suggestions were exceptional. Client services provided by Hannah is excellent. We're delighted with the results and continue to work with them ongoing for mossco.ie and our restaurant.

David (Marketing Manager – Travelodge Plus Dublin City Centre)

Stationery
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