Refreshing the Biometrics4ALL Brand andBuilding a Smarter Digital Experience

Biometrics4ALL required an evolution of their existing brand to better reflect their technical expertise and trusted position within a highly regulated industry. In addition, they needed a complete website redesign that would clearly communicate their product offering, improve navigation for multiple audience segments, and integrate fully with HubSpot to support lead generation and management.

A Clearer Brand. A Smarter Website

The refreshed brand and new website position Biometrics4ALL as a modern, secure, and highly credible technology provider. By combining a stronger visual identity with clearer, audience-focused messaging, the business is now able to communicate its offering more effectively across multiple sectors. Together with an improved digital experience and a fully integrated HubSpot system, Biometrics4ALL is better equipped to capture, manage, and convert leads while supporting future growth.

The solution

There are varying and multiple projects we have been involved with over the years with PCUK, we are reactive to what the charity needs from us, and we strive to develop engaging and thought provoking assets to help PCUK drive their campaigns for research and development of pancreatic cancer.

We work closely with multiple departments within PCUK to cover fundraising, events and promotional work, financial reports and marketing campaigns for government and for the general public. Through various meetings and briefs we work closely with the PCUK team to achieve their vision and mission for pancreatic cancer.

Logo and corporate identity design

Basic brand guidelines

Design templates & reusable assets,  digital documents and brand collateral

Development of content structure and user journey

Full website redesign

Website development within HubSpot CMS

Complete website copywriting and messaging refinement

HubSpot

SEO

Google Ads

GDD (Growth Driven design)

We are working with the team in Wurkhouse for a year now and they have become an integral part of our marketing strategy. The team are experts in the area of digital marketing and website strategy. They are always available to answer and support our teams with any queries we have. The digital marketing projects we have completed to date with Wurkhouse has supported us to improve our brand awareness. This has resulted in increasing our student numbers both at home and unexpectedly from overseas too. As the global student marketplace has been opened up to us by the team in Wurkhouse, we are now building a new website with them - our future is very exciting and in large part, this is down to the work and results we have achieved with the team in Wurkhouse. I can highly recommend Paul, Andy, Michaela and all the Wurkhouse team to offer innovative, competitive and complete solutions for any business seeking to outsource their digital design and marketing activity.

Rebekah Lyons, Portobello Institute

What our clients thought

We highly recommend Wurkhouse for branding, logo and creative development. Their team, led by Eva played a pivotal role in launching our Mossco kitchen, bar, and cafe at Travelodge Plus Dublin City Centre. From initial concepts to logo design to branding guidelines to final assets, their attention to detail and creative suggestions were exceptional. Client services provided by Hannah is excellent. We're delighted with the results and continue to work with them ongoing for mossco.ie and our restaurant.

David (Marketing Manager – Travelodge Plus Dublin City Centre)

Franklins

Clearer Group

Clearer Water

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What our clients said