Antrim Coast Half Marathon Case Study

The Case

How did we change the world for this client? What was the biggest challenge or the biggest success?

Description of who the client is could get weaved into the description of the work we done, doesn’t need it’s own section.

Challenge

What the client needed help with?

Growth across all digital platforms and mediums
Increase in traffic, leads and revenue generated through digital platforms
Improved marketing and sales processes with KPI’s
Marketing strategy development, implementation, and support
Measurement and optimization of marketing campaigns

Solution

The solution put together and small idea of how we done it.

Portobello Institute reached out to Wurkhouse as they felt they could be maximising their digital presence more. We developed a full inbound marketing campaign to boost Search Engine rankings, a paid marketing strategy across all major platforms with KPI’s at each conversion point to support optimization and an organic social media content strategy.

After 1 year working together, we embarked on upgrading the current Portobello brand and website to better match their target market. Following redesign, we noticed marked improvement on conversion rates. We implemented the HubSpot software to help manage the marketing and sales processes. This helped us to measure performance much more accurately as well as better understand how to optimize future campaigns. We integrated HubSpot with Portobello’s database via a custom API.