Portobello Institute Case Study

What is the Project about?

Portobello Institute are a higher education college based in Dublin, Ireland, offering a wide range of higher-level education courses accredited by awarding bodies recognised Globally. Portobello Institute reached out to Wurkhouse as they felt they could be maximising their digital presence more.

We developed a full inbound marketing campaign to boost Search Engine rankings, a paid marketing strategy across all major platforms with KPI’s at each conversion point to support optimisation and an organic social media content strategy. After 1 year working together, we embarked on upgrading the current Portobello brand and website to better match their target market.

The solution

Portobello Institute reached out to Wurkhouse as they felt they could be maximising their digital presence more. We developed a full inbound marketing campaign to boost Search Engine rankings, a paid marketing strategy across all major platforms with KPI’s at each conversion point to support optimisation and an organic social media content strategy.

After 1 year working together, we embarked on upgrading the current Portobello brand and website to better match their target market. Following redesign, we noticed marked improvement on conversion rates. We implemented the HubSpot software to help manage the marketing and sales processes. This helped us to measure performance much more accurately as well as better understand how to optimise future campaigns. We integrated HubSpot with Portobello’s database via a custom API.

We are working with the team in Wurkhouse for a year now and they have become an integral part of our marketing strategy. The team are experts in the area of digital marketing and website strategy. They are always available to answer and support our teams with any queries we have. The digital marketing projects we have completed to date with Wurkhouse has supported us to improve our brand awareness. This has resulted in increasing our student numbers both at home and unexpectedly from overseas too. As the global student marketplace has been opened up to us by the team in Wurkhouse, we are now building a new website with them - our future is very exciting and in large part, this is down to the work and results we have achieved with the team in Wurkhouse. I can highly recommend Paul, Andy, Michaela and all the Wurkhouse team to offer innovative, competitive and complete solutions for any business seeking to outsource their digital design and marketing activity.

Rebekah Lyons, Portobello Institute