Clearer Twist Case Study

What is the Project about?

Clearer Twist is a range of premium mixers that are created using a high Alkaline water with a pH of 9.4 meaning they are naturally low sugar and low calorie. They came to Wurkhouse looking create and develop the brand ahead of its launch to market. Wurkhouse then created a vibrant brand that stood out versus the rest of the market but also clearly demonstrated the companies’ values. This was then implemented across all elements of the brand including the packaging, website and social communications.

The solution

Following a comprehensive analysis of the mixer market, our mission was to craft a brand that not only aligned with Clearer Group's core values but also truly set itself apart from the competition.

We then created a brand that represented the uniqueness of the product versus the rest of the market whilst maintaining a premium aesthetic. We encapsulated this when creating the brand guidelines & story. Then we implemented this across all brand assets and touch points to deliver consistent visuals and messaging that clearly demonstrated the brand to the end user.

Create brand story and guidelines

Build and launch a brand new website

Managing content for social assets

Designs for bottle labels and caps

Create new social channels

Produce marketing assets including booklets, banners and gift boxes for launch event

Print adverts and advertorials

Design for branded delivery van

We are working with the team in Wurkhouse for a year now and they have become an integral part of our marketing strategy. The team are experts in the area of digital marketing and website strategy. They are always available to answer and support our teams with any queries we have. The digital marketing projects we have completed to date with Wurkhouse has supported us to improve our brand awareness. This has resulted in increasing our student numbers both at home and unexpectedly from overseas too. As the global student marketplace has been opened up to us by the team in Wurkhouse, we are now building a new website with them - our future is very exciting and in large part, this is down to the work and results we have achieved with the team in Wurkhouse. I can highly recommend Paul, Andy, Michaela and all the Wurkhouse team to offer innovative, competitive and complete solutions for any business seeking to outsource their digital design and marketing activity.

Rebekah Lyons, Portobello Institute

Hotel Killarney

Clearer Group

Franklins

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