Wurkhouse
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Corporate Design. Content Creation. Website Design

Antrim Coast Half Marathon

What is the Project about?

The Antrim Coast Half Marathon is a yearly Elite and Mass race half marathon. The event takes places across the Antrim Coast Road and is one of the flattest, fastest and most beautiful in the world. In 2024 the Antrim Coast Half Marathon expanded its event offering with the launch of the Belfast 5k & Mile.

The challenge

The Antrim Coast Half Marathon first approached Wurkhouse to develop their brand with a logo redesign and the creation of new brand guidelines ahead of their 2023 event. After the success of the brand refresh the relationship continued to help promote and drive entries to the 2023 half marathon.

To help with the promotion of the event Wurkhouse took over the management and content creation for the Antrim Coast Half Marathon social channels. Wurkhouse created graphics for posts that showcased what makes the Antrim Coast Half Marathon special whilst communicating a clear message to drive sign ups.

As the Antrim Coast Half Marathon expanded, Wurkhouse also developed the brand for the Antrim Coast Half Marathon’s latest event the Belfast 5k & Mile. This involved Wurkhouse creating a new brand and website for these races.

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Social media strategy and design

The solution

Wurkhouse looked to promote the areas that made the Antrim Coast Half Marathon unique. Therefore, building a communications strategy around the flat & fast route, the scenic course and World Athletics Elite race status. This gave Wurkhouse clear pillars to build content around to help showcase the event and drive sign ups to the race.


Developing clear brand guidelines ensured all comms were aligned; meaning assets ranging from promotional flyers to the race t-shirts were consistent and showcased the brand in the best possible way.

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Promotional event flyer

Services carried out

Full brand refresh & creation of brand guidelines

Design new website

Creation of event assets, including medal, race t-shirts, start & finish inflatable arches and race maps

Brand development and website creation of new Belfast 5K & Mile event

Creation of promotional assets including flyers and posters

 Content strategy and social media content creation

Management of all social media channels including Facebook, X, Instagram, LinkedIn and TikTok

Continued website support that’s aligned with the marketing strategy
Support and asset creation of World Road Running Championships application
Account management and management of communications between collaborators and sponsors
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Inflatable arch & flags
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Medal 2023
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Proposed t-shirt design
Feedback

What our clients said

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We are working with the team in Wurkhouse for a year now and they have become an integral part of our marketing strategy. The team are experts in the area of digital marketing and website strategy. They are always available to answer and support our teams with any queries we have. The digital marketing projects we have completed to date with Wurkhouse has supported us to improve our brand awareness. This has resulted in increasing our student numbers both at home and unexpectedly from overseas too. As the global student marketplace has been opened up to us by the team in Wurkhouse, we are now building a new website with them - our future is very exciting and in large part, this is down to the work and results we have achieved with the team in Wurkhouse. I can highly recommend Paul, Andy, Michaela and all the Wurkhouse team to offer innovative, competitive and complete solutions for any business seeking to outsource their digital design and marketing activity. 
Rebekah Lyons, Portobello Institute
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What our clients thought

We highly recommend Wurkhouse for branding, logo and creative development. Their team, led by Eva played a pivotal role in launching our Mossco kitchen, bar, and cafe at Travelodge Plus Dublin City Centre. From initial concepts to logo design to branding guidelines to final assets, their attention to detail and creative suggestions were exceptional. Client services provided by Hannah is excellent. We're delighted with the results and continue to work with them ongoing for mossco.ie and our restaurant.

David (Marketing Manager – Travelodge Plus Dublin City Centre)

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