The institute of cancer research

A Social movement for Cancer Science

The Institute of Cancer Research (ICR) is one of the world’s most influential cancer research organisations as well as a higher education institution and a college of the University of London. With a charitable status, the ICR relies on support from partner organisations, charities, donors and the general public.
The ICR required a digital campaign to support their Spring Appeal which aimed to raise money for new equipment.

What we did

Design, Animation, Video

Our approach included the design and creation of video content and accompanying graphics.

Following a rough brief and adhering to brand guidelines, our designers developed a storyboard and images before bringing it all together with animation. The process involved an in-depth research phase and multiple proofing stages. It was important for the content to convey the complexity of the ICR’s work and emphasise the importance of the equipment in order to get people to donate to the cause.

Thank you so much for all your work on this – we think it’s fantastic.

Catherine Graham, Head of Brand and Creative, ICR


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